BMW Auriga

lat. the charioteer

university project

2017

CORE IDEA

Given the scenario that in the future (2040), 80% of all cars will be shared and owning a car will be luxurious. This concept is aiming to create a car that delimits itself from other cars and redefines owning a car.

The analogy of the carriage is directly translated into our package. The “horse” in the front houses all technical parts, while the “carriage” has a lot of volume for the passengers. All important sensors for autonomous driving are located in the big fin pointing to the front. The fin gives the car an autonomous and unique character.

EXTERIOR OVERVIEW

We aimed to create a minimalistic, iconic and modern look and therefore
decided to use sophisticated materials: Glas, aluminum, and copper. We focused on an “autonomous” appearance and simple, clear shapes. Furthermore, we created a look that incorporates lightness as well as showing its large capacity.

For high performance and efficiency, the base of Auriga is built from a compound of lightweight aluminum and carbon fiber.

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INTERIOR OVERVIEW

We focused on a very versatile yet luxurious interior. The leather furnished seats in the rear deliver the best overview of the whole drive as well as the interior situation. Providing a perfect environment for all driving scenarios, the ride will be a joy for every owner of Auriga.


The transformative seats in the front are adaptible to many great features with comfortable and intuitive for guests and help to support the variety of interior layout settings which are essential for our scenarios - for example, an “office on the road”.

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